Archive for August, 2006

Here We Go Again

Yesterday’s news of a thwarted terrorist plot to blow up planes enroute from the U.K. to the U.S. was unsettling to all Americans, but especially to those of us in the hospitality business. One wonders if this event could be the tipping point in which travelers, particularly frequent business travelers, finally begin to curtail airline travel because the hassles are just too great. I travel a lot each year, mostly to hotel industry events but also to visit hotels and hotel companies and, of course, for pleasure. I could probably cancel 10 percent of those trips and still get my job done—not as effectively, but adequately.

If the rest of the business community feels the same and acts accordingly, the effects on the hotel business will be substantial. Some travelers may choose to drive instead of fly, while others, believe it or not, may decide to take trains or buses. A lot of airline business will just disappear, along with the hotel roomnights it represents.

Hotels need to do what they can to help their guests through this difficult period. Omni Hotels has the right idea: Today, the Texas-based chain announced that it will provide guests with complimentary amenity items—everything from toothpaste and sunscreen to women’s cosmetics and contact lens solutions—to make it easier for guests to continue to travel. Even selling these items at reasonable cost is another way hotels can encourage people to keep traveling.

Travel bounced back fairly quickly following the terrorist attacks of Sept. 11, 2001. We must not be complacent and believe that every incident, such as the one yesterday, will produce the same results.

Labor peace—at a price

Despite dire predictions of strikes and other labor strife this summer, the hotel industry has so far struck an uneasy peace with its union adversary, Unite Here, and the various locals with which the national union is affiliated. Late last week, the confrontation that was destined to be most vitriolic—in New York City between Hilton and the local union—ended with a wimper rather than a bang.

The six-year deal the two sides agreed to is identical in economic terms to a pact the other union houses in New York signed with the labor group earlier this summer. The main economic agreement calls for annual wage hikes of four percent for three years and 3.5 percent for the remaining three years. It seems to be a very reasonable deal for both sides.

Where Hilton seemed to cave in return for labor peace was in a separate five-year national agreement it made with Unite Here. The deal, which both sides dub “Partnership for Future Growth,” seems like a much better deal for the union than for their Hilton employers and the owners of the properties.

According to the agreement, Hilton and the union will “work together toward labor peace” in other cities, whatever that means. Unite Here also recognizes Hilton as a hotel management company of choice—again, a deeper meaning is unclear. The killer provision is a pledge for the two sides to work together “on growth where it makes strategic and economic sense,” including the use of check card agreements where appropriate. In other words, Hilton seems to be giving the union carte blanche to organize at those hotels at which it doesn’t yet represent workers using the easiest possible organizing tool: the card check, a system in which a union can be recognized once it gets a simple majority of workers to sign a card saying they want representation. No election is needed, and employers get very little opportunity to state their case to the workers why a union isn’t the right thing for them.

Hilton and most of the rest of the industry have carved a bit of labor peace for the next few years. The question remains as to what will be the long-term price tag for that peace.